â–¶ Managing Online Rep: Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults, says a Pew Research Center study. Those Internet users ages 18-29 are more likely than older adults to follow certain behaviors: • They take steps to limit the amount of personal information available about them online: 44% of young adult Internet users say this, compared with 33% of Internet users between ages 30-49, 25% of those ages 50-64 and 20% of those ages 65 and older. • They change privacy settings: 71% of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online. By comparison, just 55% aged 50-64 have changed the default settings. • They trust social networking sites less: When asked how much of the time they think they can trust social networking sites like Facebook, MySpace and LinkedIn, 28% of SNS users ages 18-29 say “never.
Online Users Start to Focus on Reputation Management
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