Consumers Seek a Voice in Corporate Decision-making


â–¶ Consumers Speak Up: Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society. Yet only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products, according to the 2010 Shared Responsibility Study from communications agency Cone. Additional study findings include:

• A majority of consumers want to be engaged in how a company conducts its business (85%), its products and packaging (83%), its support of social and environmental issues (81%) and its marketing and advertising (74%).

• Consumers are prepared to dedicate time and money to help influence corporate social/environmental practices through surveys and research (70%), buying or boycotting a company’s products (44%) or through e-mail, phone or employee communications (32%), among other activities.

• Yet, when it comes to consumer interaction, most Americans say companies are not making the grade. Three-quarters assign companies a “C,” “D,” or “F” on how well they are engaging consumers around critical business issues.

Source: Cone




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  • Rachael Duplisea

    So true. I believe this is a clear and positive trend. Companies can also show their commitment to social sustainability by partnering with and supporting cultural and community organizations that educate and advance social responsibility, such as museums, schools, conservation groups, support centres. The power of joining with organizations working in the same direction can be great for business and market development at the same time as it contributes to overall good in society and the environment.