Most People Find News Through Sharing

â–¶ News Sharing: Pew Research Center found that news today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Specific findings include: • There’s a disconnect between shared and traditional media: Blogs shared the same lead story with traditional media in just 13 of the 49 weeks of the year studied. Twitter was even less likely to share the traditional media agenda—the lead story matched in just four weeks of the 29 weeks studied. On YouTube, the top stories overlapped eight out of 49 weeks.

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