Consumer Trust Matters in Entertainment


â–¶ Entertainment Tonight: Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment. Specific findings include: • While TV was found the most dominant entertainment source in the U.S. (58%), the Internet came in second (38%), followed by radio (17%). • Among 18-34s, the Internet has surged 15% to be considered by 42% as the primary source of entertainment.

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