Tips for Finding Client Champions for Bylined Articles

Medical IT vendor Emmi Solutions enlisted Ritz Communications to help gain positive media exposure for the brand (read related story). The PR agency implemented a strategy of using client champions as authors, which hinged on finding eager candidates with appropriate credentials for the audience they hoped to reach. Ritz’s Patty Keiler shares specific ways they approached author candidates: • Author comes first. “ It can’t be Emmi, Emmi, Emmi; we need, we need, we need,” says Keiler. “It has to be helping everyone to understand what each person can bring to the table and then glean from it.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.