Tips for Finding Client Champions for Bylined Articles

Medical IT vendor Emmi Solutions enlisted Ritz Communications to help gain positive media exposure for the brand (read related story). The PR agency implemented a strategy of using client champions as authors, which hinged on finding eager candidates with appropriate credentials for the audience they hoped to reach. Ritz’s Patty Keiler shares specific ways they approached author candidates: • Author comes first. “ It can’t be Emmi, Emmi, Emmi; we need, we need, we need,” says Keiler. “It has to be helping everyone to understand what each person can bring to the table and then glean from it.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.