Tips for Finding Client Champions for Bylined Articles

Medical IT vendor Emmi Solutions enlisted Ritz Communications to help gain positive media exposure for the brand (read related story). The PR agency implemented a strategy of using client champions as authors, which hinged on finding eager candidates with appropriate credentials for the audience they hoped to reach. Ritz’s Patty Keiler shares specific ways they approached author candidates: • Author comes first. “ It can’t be Emmi, Emmi, Emmi; we need, we need, we need,” says Keiler. “It has to be helping everyone to understand what each person can bring to the table and then glean from it.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.