Measurement, Social Media Biggest Public Affairs Hurdles

A survey of nearly 400 public affairs executives finds that the ability to measure efforts and keeping up with social media and emerging technologies are their biggest challenges. In the poll, conducted by PR News and Mike Smith Public Affairs, 27% of PA pros said measurement was their biggest hurdle, while 23% named social media and emerging technologies. External issues, such as legislation, came in at no. 3 (19%). (See full results below.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.