What CMOs Are Thinking About: Digital Marketing Top of Mind

In the CMO Council’s “State of Marketing 2010” report, some 35% of more than 500 top marketers polled expect to initiate or undertake transformational marketing projects to improve effectiveness in 2010. Below are the most common among those projects to be undertaken: • Digital marketing makeover—platforms, programs and people (46%) • Sales and marketing organization alignment (40%) • Customer data integration and analytics (32%) • Marketing performance measurement (31%) • Lead qualification and harvesting system (%) • Reorganization of marketing group (28%) In addition, nearly half (47%) of the marketers expect to see an increase in marketing spend, a reason for optimism among communications executives. Read more.

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