Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage.

  • Smattingly

    These numbers all make sense and really do speak to knowing about something and using it. I for one know about Twitter, I use it at times, but with far less frequency as other channels of communications. Primarily because I don’t want to distill my thoughts into blurgs. I also like to mix use of other channels to enhance opportunity for coverage when it comes to my clients and the opportunity to increase exposure. Because people are still acclimating to the new social media spaces, we communicators need to carefully weigh the importance of various media forms before we cast them to the wind or the latest and newest.