The Value of One-on-One vs. Large-Scale Press Events


Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press. For their upcoming fall 2010 tour, the agency will—for the first time—expand the meetings (though still small) to include a few press members from different outlets. According to the agency, both strategies hold advantages. One-on-One: • Make press time personal. “We felt it important for the reporter to have personal face time with Ms.

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