B2Bs Put Money in Marketing


â–¶ B2B Marketing Must-Haves: The majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009, says a Loop Demand Gen survey. Findings: • 30% of respondents say they plan to increase their marketing budgets this year, while 48% plan to leave their budget unchanged. • 64% have fewer than five employees in their marketing department and 62% don’t plan on adding any staff in 2010. • The two most popular marketing tactics planned by respondents for 2010 were sales tools and event marketing/trade shows. The two least popular were market research and direct marketing.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.