Media Execs Optimistic

â–¶ Media Morale: A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects. Specific findings include: • 70% of industry executives surveyed characterize their company’s fundamental financial situation as sound, strong or very strong. Even print executives share that optimism: just 34% describe their financial picture as distressed or pressured. • Although a significant proportion of the revenue declines of 2009 can be attributed to the economic downturn, 57% of media execs say structural trends in the industry will ultimately have a greater impact on their businesses than the recession; 67% of print execs say the same. • Print media companies are the most concerned about their post-recession situation.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.