Consumers Connect With Online Ads

â–¶ Online Appeal: According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads. Specific findings include: • Online video ads have 65% general recall, compared to 46% general recall for TV ads. Online video ads also offer higher levels of brand recall (50% compared to 28%), message recall (39% compared to 21%) and likability (26% compared to 14%) than TV ads. • Providing ads on multiple formats does boost brand awareness. Among viewers exposed to the same TV ad on both the online and TV platforms as compared to viewers who saw ads on TV alone, substantial lift occurred in message recall (18%), brand recall (35%), message recall (53%) and likability (31%).

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.