Video Viewing Up

â–¶ Online Viewing: According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased. Findings include:

• 83.1% of the total U.S. Internet audience viewed online video in February ’10, watching an average 161 videos.

Google maintained its position as the highest-ranked video property, accounting for 42.5% of videos viewed. YouTube accounted for more than 99% of all videos viewed at Google sites.

Microsoft sites followed third with a 2.2% share, and Yahoo sites, with a 1.6% share.

• Ranked second overall, Hulu accounted for 3.2% of online videos viewed. Hulu viewers watched a record 2.4 hours of video per person during February, up 120% from a year earlier. Moreover, Hulu viewers each watched, on average, 23.3 videos during the month—an all-time high for the property. PRN

Source: comScore