Video Viewing Up

â–¶ Online Viewing: According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased. Findings include:

• 83.1% of the total U.S. Internet audience viewed online video in February ’10, watching an average 161 videos.

Google maintained its position as the highest-ranked video property, accounting for 42.5% of videos viewed. YouTube accounted for more than 99% of all videos viewed at Google sites.

Microsoft sites followed third with a 2.2% share, and Yahoo sites, with a 1.6% share.

• Ranked second overall, Hulu accounted for 3.2% of online videos viewed. Hulu viewers watched a record 2.4 hours of video per person during February, up 120% from a year earlier. Moreover, Hulu viewers each watched, on average, 23.3 videos during the month—an all-time high for the property. PRN

Source: comScore

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.