Education, Messaging Drive Effective Government Comms

Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years. It started in 2005, when Verizon began laying the groundwork for the City Council’s approval of a resolution allowing the NYC Department of Information Technology and Telecommunications (DoITT) to negotiate a new cable franchise, says Rich Windram, Verizon’s director of governmental and external affairs. “There was a lot of educating and answering questions from city council members,” says Windram. “Most of our outreach was face-to-face meetings.

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