Finance Firms’ Reps Dive

â–¶ Journalists Say Financial Trust Eroded: Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap. Specific findings include: • 83% of the 107 journalists polled say the reputation of the financial services sector has declined over the past year; 59% say it has declined significantly and 24% say it has declined slightly. • 82% say the biggest communications challenges for firms in the next six months will be overcoming a credibility gap with their constituencies; 49% say responding to regulatory changes; and 33% say it will be managing crises. • Ways to rebuild trust include working to be seen as credible (74%), having their customers’ interests in mind (64%) and being financially sound (41%). • The top ways for financial services companies to receive positive media coverage were through having company executives available to discuss industry trends (79%) and developing relationships with reporters (76%).

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.