Finance Firms’ Reps Dive


â–¶ Journalists Say Financial Trust Eroded: Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap. Specific findings include: • 83% of the 107 journalists polled say the reputation of the financial services sector has declined over the past year; 59% say it has declined significantly and 24% say it has declined slightly. • 82% say the biggest communications challenges for firms in the next six months will be overcoming a credibility gap with their constituencies; 49% say responding to regulatory changes; and 33% say it will be managing crises. • Ways to rebuild trust include working to be seen as credible (74%), having their customers’ interests in mind (64%) and being financially sound (41%). • The top ways for financial services companies to receive positive media coverage were through having company executives available to discuss industry trends (79%) and developing relationships with reporters (76%).

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.