Face-To-Face Still Out Front In Communications Efforts

Not surprisingly, Steve Randazzo, president of field marketing agency Pro Motion, is bullish on face-to-face interaction. “It provides so much more depth than something like social media can,” he says. Randazzo predicts experiential event-led efforts will continue to be in demand, “simply because there’s now less opportunity to be face-to-face.” But for such campaigns to succeed, he says, integration with PR and marketing functions are key. “We all have to play well together in the sandbox,” he says.

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