Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.
Face-To-Face Still Out Front In Communications Efforts
You might also be interested in:
- PR News Announces 2014 Platinum PR Awards Finalists
- 7 Quotes from Robin Williams, for Communicators
- Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash
- Case Study: CITGO Kindle Program Helps Kids Turn the Page
- Good Morning America's Ginger Zee Announces 2014 Platinum PR Awards Finalists