Dancing With the Stars: Brand Match-Making With Celebrities

by PR News | 03/22/2010

Working with celebrities as brand or cause spokespersons has never been more popular—or more dangerous. We present some guidelines to consider when matching up your organization's brand or cause with the right spokesperson.

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  • La Toya Hodge

    Great feedback and helpful suggestions. I don’t work with high profile celebrities, but I do work with well known experts in my industry, so this info was very applicable and helpful