Study Finds Social Media Best Way to Reach Teen Girl Demo


â–¶ Girl Talk: A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how to best communicate with them. Key findings include: • 78% of teenage girls use social media to keep in touch with friends, while three-quarters report being in “constant contact” with friends through texting, Facebook, iChat, AIM or other social media services. • About 80% of teenage girls prefer to share information via one-to-one communication (texting or phone calls) over “broadcast” platforms such as Facebook and Twitter. • 65% of teen girls say when their favorite brand or store has a sale they want to share the information with their best friend or sister, and 57% want to share a new brand or trend they have discovered. • 71% of teenage girls do not go online to browse aimlessly, but for a targeted purpose: to maintain existing friendships.

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