Apple Most Admired Among Brands


â–¶ Shiny Apple: Last week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion. Other findings include: • Google took second place, due to its dominance of the search market, the improving financial situation at YouTube and its growth in the mobile marketplace.

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