PR News Q&A: Tim Marklein Gets to the Meat of Measurement

Tim Marklein, who was a presenter at PR News' Measurement Conference on March 23 at the National Press Club in Washington, D.C., has developed with his team at Weber Shandwick an integrated measurement model that can be deployed for weekly and monthly insights. Marklein, who leads the Measurement & Strategy practice for Weber Shandwick, recently spoke with us about the importance of aligning PR measurement with business goals, and more. PR News: What is your coolest PR metric?

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