Paper-a-Day Habit Ending?

In another blow to traditional media usage, a new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day. Age does have a lot to do with regular newspaper readership, though. Other findings include:

• 72% of respondents say they read a daily newspaper at least once a week, while 81% read a daily paper at least once a month. One in 10 adults say they never read a daily newspaper;

• Two-thirds of those polled aged 55 and older say they still read a daily newspaper almost every day. Less than one-quarter of those 18-34 say they read a newspaper almost every day; and,

• 77% of online adults say they would not be willing to pay anything to read a newspaper’s content online. While some are willing to pay, one in five adults would only pay between $1 and $10 per month for this online content and only 5% would pay more than $10 per month. PRN

Source: Adweek Media/Harris Poll

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