Content is Key to Social Media Success


Since more than 3.5 billion pieces of content (Web links, news stories, blog posts, notes, photo albums, etc.) are shared each week on Facebook, creating new and repurposing old content is crucial to keeping your audience engaged with your brand and each other, says Stephanie Agresta, EVP and global director of digital strategy, social media at Porter Novelli.  Such content can include job listings, news announcements, ad spots and videos from YouTube.

Facebook content was critical in Aflac’s integrated campaign that raised more than $1 million for charity, says Jon Sullivan, the company’s external communication manager. “Each time a piece of content went up, fans got a reminder. So they would go on again, and share that content with their friends.” Thanks in part to that content, 26,039 fans were joining Aflac's Facebook page each day, or 16 per minute.

CONTACT:

Stephanie Agresta, stephanie.agresta@porternovelli.com;Jon Sullivan, jsullivan@aflac.com.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.