Smartphone Explosion Heats Up Mobile Commerce


As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year. According to the Compete quarterly Smartphone Intelligence survey, mobile commerce is ready to explode in 2010. Study findings include:

• 37% of smartphone owners have purchased something non-mobile with their handset in the past six months.

• 19% of smartphone owners have purchased music from their device, 14% have purchased books, DVDs or video games and 12% have purchased movie tickets.

• 40% of Google Android owners and 51% of BlackBerry owners would spend $500 or more to buy a product from their mobile phone, compared to 9% of Apple iPhone owners. PRN

Source: Compete





Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.