Smartphone Explosion Heats Up Mobile Commerce


As the smartphone wars heat between Apple, Google, Blackberry, Palm and others, consumers buying the mobile handsets are expected to use them for purchases more this year. According to the Compete quarterly Smartphone Intelligence survey, mobile commerce is ready to explode in 2010. Study findings include:

• 37% of smartphone owners have purchased something non-mobile with their handset in the past six months.

• 19% of smartphone owners have purchased music from their device, 14% have purchased books, DVDs or video games and 12% have purchased movie tickets.

• 40% of Google Android owners and 51% of BlackBerry owners would spend $500 or more to buy a product from their mobile phone, compared to 9% of Apple iPhone owners. PRN

Source: Compete





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