Midsized PR Firms Optimistic for 2010

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year. Findings include:

• 63% of respondents report an increase in volume and intensity of new business during the last quarter of 2009.

• Agencies report that they are seeing the most new business activities from the technology, professional services and healthcare sectors.

• 66% of respondents say that the proposed budget size for these opportunities were about the same, while 22% report lower than usual budgets.

• 41% say the primary reason given for the end-of-year agency search is the need to get back in the marketplace after reduced PR activities in 2009; 37% say they have something new to announce in 2010.

Source: Worldcom Group

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.