Midsized PR Firms Optimistic for 2010


A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year. Findings include:

• 63% of respondents report an increase in volume and intensity of new business during the last quarter of 2009.

• Agencies report that they are seeing the most new business activities from the technology, professional services and healthcare sectors.

• 66% of respondents say that the proposed budget size for these opportunities were about the same, while 22% report lower than usual budgets.

• 41% say the primary reason given for the end-of-year agency search is the need to get back in the marketplace after reduced PR activities in 2009; 37% say they have something new to announce in 2010.

Source: Worldcom Group



Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.