• 63% of respondents report an increase in volume and intensity of new business during the last quarter of 2009.
• Agencies report that they are seeing the most new business activities from the technology, professional services and healthcare sectors.
• 66% of respondents say that the proposed budget size for these opportunities were about the same, while 22% report lower than usual budgets.
• 41% say the primary reason given for the end-of-year agency search is the need to get back in the marketplace after reduced PR activities in 2009; 37% say they have something new to announce in 2010.
Source: Worldcom Group