Midsized PR Firms Optimistic for 2010

A survey of midsize, independent PR agencies by Worldcom Group finds that new business opportunities at the end of 2009 increased, and the agencies are cautiously optimistic for a positive year. Findings include:

• 63% of respondents report an increase in volume and intensity of new business during the last quarter of 2009.

• Agencies report that they are seeing the most new business activities from the technology, professional services and healthcare sectors.

• 66% of respondents say that the proposed budget size for these opportunities were about the same, while 22% report lower than usual budgets.

• 41% say the primary reason given for the end-of-year agency search is the need to get back in the marketplace after reduced PR activities in 2009; 37% say they have something new to announce in 2010.

Source: Worldcom Group