CMOs to Increase Social Media Focus in 2010


More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers surveyed intend to increase their investment  and use of social media in 2010. Other findings from the study include:

• 81% of CMOs expect to direct up to 10% of their budgets to social media, up from a comparative total of 44% in 2008.

• Of those CMOs who are not currently attempting to track the impact of social media on sales, 72% will implement policies enabling them to do so in the next 12 months.

• Top metrics CMOs plan to put in play include driving site traffic (90%), page views (85%) and the number of “fans” on sites like Facebook (83%).

• 53% of respondents were unsure about the ROI offered by Twitter and 50% were unsure about ROI for LinkedIn and content like industry blogs.

• 80% of chief marketing officers are now using consumer insights generated on the Web to help “shape decision-making at the executive level.”

Source: The CMO Club




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.