CMOs to Increase Social Media Focus in 2010


More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers surveyed intend to increase their investment  and use of social media in 2010. Other findings from the study include:

• 81% of CMOs expect to direct up to 10% of their budgets to social media, up from a comparative total of 44% in 2008.

• Of those CMOs who are not currently attempting to track the impact of social media on sales, 72% will implement policies enabling them to do so in the next 12 months.

• Top metrics CMOs plan to put in play include driving site traffic (90%), page views (85%) and the number of “fans” on sites like Facebook (83%).

• 53% of respondents were unsure about the ROI offered by Twitter and 50% were unsure about ROI for LinkedIn and content like industry blogs.

• 80% of chief marketing officers are now using consumer insights generated on the Web to help “shape decision-making at the executive level.”

Source: The CMO Club




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.