CMOs to Increase Social Media Focus in 2010


More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers surveyed intend to increase their investment  and use of social media in 2010. Other findings from the study include:

• 81% of CMOs expect to direct up to 10% of their budgets to social media, up from a comparative total of 44% in 2008.

• Of those CMOs who are not currently attempting to track the impact of social media on sales, 72% will implement policies enabling them to do so in the next 12 months.

• Top metrics CMOs plan to put in play include driving site traffic (90%), page views (85%) and the number of “fans” on sites like Facebook (83%).

• 53% of respondents were unsure about the ROI offered by Twitter and 50% were unsure about ROI for LinkedIn and content like industry blogs.

• 80% of chief marketing officers are now using consumer insights generated on the Web to help “shape decision-making at the executive level.”

Source: The CMO Club


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.