Brave New World for Journalists and PR Pros

As economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters. It’s a serious situation that needs to be addressed. In a recent roundtable event in New York, Ruder Finn co-CEO Kathy Bloomgarden said it best: “It’s a painful time in journalism, and our outreach approach has changed. Because reporters don’t have the time and the resources they once had, we have to better understand their individual challenges and interests. We also must get story information to them much earlier so they’ll have time to do the reporting.

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