Driving Sales Through Traditional Techniques

Generating sales through PR is not all about social media, despite the hoopla. Traditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales. For example, the company just introduced FiOS in Pittsburgh. “Usually we’ll announce through a press conference with a demonstration a week or so before advertising and other promotions hit,” says Rabe.

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