According to Jon Wegman, associate director of Moxie Interactive, there are a handful of tried-and-true best practices when it comes to writing for the Web, and they all hinge on the three R’s: recency, responsiveness and relevancy. With that as a backdrop, consider his specific recommendations: • Provide open access to assets, resources and content. • Cross-promote, link and utilize social media properties to spread news. • Use automated opt-in feeds to deliver content to users on the fly. • Provide links across your organization for contact and escalation points.
Writing for the Web: Best Practices
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