Twitter Lessons for Companies Big and Small

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively using Twitter for building awareness, product promotions, company news and customer support and feedback. Social media skeptics might say that the big brands have the resources to experiment with social media tools such as Twitter while many organizations do not, especially in the current economy. But that hasn’t prevented others from getting in on the Twitter act, proving that Twitter is not just a tool for the “bourgeois.” Smart organizations and agencies large to small are taking the Twitter leap to gauge awareness and public opinion while promoting their (and their clients’) goods and services.

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