Tips for Making Twitter a Reality in any Organization

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services and solutions company Cision. The first is monitoring your brand through Twitter. “You need to track all possible keywords related to your organization and brand,” she says. “And don’t forget to do the same for your competitors.” How you interact and respond to Twitter followers is also vital, says Duhoski.

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