“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of the never-ending struggles of daily papers has become omnipresent, many community newspapers are not only surviving—they’re thriving. According to a survey by the National Newspaper Association (NNA), 81% of adults read a local community newspaper every week. Still, these papers are by no means immune from the tough economy.
How To…Leverage the Reach of Local Newspapers
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