How To…Leverage the Reach of Local Newspapers

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of the never-ending struggles of daily papers has become omnipresent, many community newspapers are not only surviving—they’re thriving. According to a survey by the National Newspaper Association (NNA), 81% of adults read a local community newspaper every week. Still, these papers are by no means immune from the tough economy.

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