5 Ways to Organize Social Media in Your Company


1. Employees are blocked • Reach: No impact • Influence: No message 2. Employees have access but aren’t trained • Reach: Marginal impact • Influence: Accidentally on message 3. Trained spokespersons • Reach: Limited impact • Influence: Corporate message 4. Trained team of spokespeople • Reach: Significant impact • Influence: Broad corporate message 5. Employees are trained and encouraged to participate • Reach: Maximum impact • Influence: Authentic message Source: Monte Lutz, senior vice president of digital public affairs at Edelman, based on research from Jeremiah Owyang, partner of customer strategy at Altimeter Group

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