PR News’ 2009 Platinum PR Awards is a celebration of the brightest, most innovative and envelope-pushing communications efforts from the previous year. And what a year it was: The announcement of an official recession, the inauguration of a new president, the introduction of game-changing policies and regulations for businesses, the emergence of even more dynamic social media platforms—each introducing a new batch of challenges for PR/communications professionals. That said, the execs behind the campaigns profiled here—and honored at the Oct. 21 Platinum PR Awards luncheon in NYC—managed to turn these challenges into opportunities, advancing their organizations’ reputations, brands and bottom lines in spite of the current environment.
Whether it’s the dynamic digital branding initiative around an iconic toy or an effort to manage the crisis surrounding a hijacked ship off the coast of Somalia, the winners and honorable mentions prove that the bar for outstanding communications work has just been raised.
See profiles of all the winners and honorable mentions.