Of Rapping Flight Attendants, SEO and Online Trolls: PR News Launches its Second Annual Digital PR Summit

Yesterday's second annual PR News Digital PR Summit at the Grand Hyatt in midtown Manhattan was a like a virtual smorgasbord for the digital palate in the sense that it had everything for everyone to sample. From a YouTube video of a rapping Southwest Airlines flight attendant to a lengthy discussion on integrating Twitter into one’s communication efforts, the conference served up heaping dishes of digital/social media best practices. A notable highlight of the conference, which attracted nearly 200 attendees, many of whom hailed from companies as diverse as the First Marine Expeditionary Corp to the United Nations, included a lively session on Search Engine Marketing, Optimization and Writing for the Web. Panelists Lee Odden, CEO of TopRank Online Marketing and Jon Wegman, VP of planning and innovation at Moxie Interactive, were an excellent tag-team of information, with each providing tips and data sharply complementing the other. “Marketers need to realize that ‘search’ doesn’t just happen on the major search engines,” explained Wegman, as he put the larger meaning of SEM in perspective.

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