10 Reasons Why Letterman Will Survive His Crisis


By now, everyone has heard about David Letterman's late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O'Brien, have all piped in with their comedic two cents; below, Helene Solomon, CEO of Solomon McCown & Company, gives a communicator's perspective about why he will survive this image crisis.

10.) Dave owned the story. He controlled the message and did so on his turf—behind the desk.

9.) He avoided death by a thousand cuts by being transparent and first.

8.) He said “I’m sorry” and seemed to mean it, especially when apologizing to his wife.

7.) Laugh and the world laughs with you— after making fun of Bill Clinton and Mark Sanford, Dave made himself the butt of the joke.

6.) He successfully walked the line between humor and humility.

5.) It helps to have loyal fans. His fans like him. They really, really like him.

4.) So far, the court of public opinion has ruled in Dave’s favor.

3.) He called himself “creepy” before anyone else did.

2.) Blackmail may trump sexual indiscretions.

1.) He’ll leave the sex jokes to Jimmy Kimmel.






2 Comments

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Davina K. Brewer

    Think about the movie “8 Mile” and its turning point: once you realize the worst things anyone can say about you, and say them first, you’re kinda free. Owning up to your failures, saying it first puts you ahead of the PR game. FWIW.

  • clara potes-fellow

    Reason #11:
    The public does not hold comedians to a higher moral standard.