Top Communications Execs Consider ‘The Great Reputation Crisis’


On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held in New York City, and sponsored by Makovsky + Company, the panel brought together the following business leaders:

  • Stephen K. Dishart, Managing Director, Communications and Human Resources, Swiss Re
  • Carl D. Folta, Executive Vice President, Corporate Communications, Viacom
  • Harvey W. Greisman, Senior Vice President and Group Executive, Worldwide Communications, MasterCard
  • Raymond F. Kerins Jr., Vice President / Worldwide Communications,  Pfizer
  • Michael McDougall, Vice President, Corporate Communications and Public Affairs, Bausch & Lomb
  • Barbara Pierce, Public Relations Director, Worldwide Brand Marketing & Communications, Kodak
  • Gary Sheffer, Executive Director, Corporate Communications & Public Affairs, General Electric
  • John Byrne, Executive Editor/Editor-in-Chief, BusinessWeek.com (moderator)


To read more about the insights and perspectives offered by these leading communications professionals, check out coverage in this week’s PR News.


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