Necessary Evil: How To Conduct An Internal Audit


According to Paul Argenti, professor of corporate communication at the Tuck School of Business, "The point of a communications audit is to figure out what everyone is doing, and if they are working in the most productive, integrated fashion possible." Acquiring this knowledge is critical to executing a reorganization or restructuring of any kind. To conduct an audit, follow these steps:

1. Assess the current organizational structure by mapping out reporting relationships, both among individual executives and entire departments.

2. Interview managers in each department to get a thorough understanding of roles and responsibilities. Use this insight to analyze structural and functional effectiveness.

3. If time and resources permit, compare your organizational structure with those of industry peers, but always consider their approaches in the context of their own successes/failures.

4. Look for redundancies. "Audits do have a financial implication," Argenti says. "You may be doing the same thing three different ways when you could just do it once and do it right."

5. Based on the any redundancies or inefficiencies that you identify, plan out the new, best-case scenario structure that you want to achieve. Then, make sure it would effectively solve any problems/close any gaps before setting the reorganization into motion.


For more on Restructuring Organizations, see the January 19, 2009 issue of PR News.

 




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.