Necessary Evil: How To Conduct An Internal Audit


According to Paul Argenti, professor of corporate communication at the Tuck School of Business, "The point of a communications audit is to figure out what everyone is doing, and if they are working in the most productive, integrated fashion possible." Acquiring this knowledge is critical to executing a reorganization or restructuring of any kind. To conduct an audit, follow these steps:

1. Assess the current organizational structure by mapping out reporting relationships, both among individual executives and entire departments.

2. Interview managers in each department to get a thorough understanding of roles and responsibilities. Use this insight to analyze structural and functional effectiveness.

3. If time and resources permit, compare your organizational structure with those of industry peers, but always consider their approaches in the context of their own successes/failures.

4. Look for redundancies. "Audits do have a financial implication," Argenti says. "You may be doing the same thing three different ways when you could just do it once and do it right."

5. Based on the any redundancies or inefficiencies that you identify, plan out the new, best-case scenario structure that you want to achieve. Then, make sure it would effectively solve any problems/close any gaps before setting the reorganization into motion.


For more on Restructuring Organizations, see the January 19, 2009 issue of PR News.

 


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.