With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview across a desk or a table with a journalist who is taking notes on paper or on a laptop or PDA. These days the journalists or bloggers may want to podcast the interview or audiotape it to use in a blog post. They also may be carrying a video camera and could ask to tape the executive on the fly while he or she is answering questions. Broadcast training is great for planned studio opportunities, but it doesn't cover all contingencies in this new world.