Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses


Company: Open Books Ltd. Timeframe: 2008 In a city where 37% of the adult population cannot read well enough to fill out a job application or read a simple story to a child, Chicago-based Open Books executives had their work cut out for them when they set a lofty goal: to make reading a fun and fundamental part of life for students at every level. Dedicated to raising awareness about illiteracy and improving reading skills, the nonprofit bookstore, literacy community center and volunteer corps has enjoyed considerable growth since its 2006 launch, boasting a volunteer workforce of over 700 and a program roster that includes everything from one-on-one reading with elementary school students to tutoring adults in basic reading skills. The organization's Web site was an integral piece of that successful outreach. However, in 2008, the team at Open Books wanted to streamline its marketing capabilities as well as more effectively spread the message of what every reader--not just those in the Chicago area--can do to combat illiteracy.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.