Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses


Company: Open Books Ltd. Timeframe: 2008 In a city where 37% of the adult population cannot read well enough to fill out a job application or read a simple story to a child, Chicago-based Open Books executives had their work cut out for them when they set a lofty goal: to make reading a fun and fundamental part of life for students at every level. Dedicated to raising awareness about illiteracy and improving reading skills, the nonprofit bookstore, literacy community center and volunteer corps has enjoyed considerable growth since its 2006 launch, boasting a volunteer workforce of over 700 and a program roster that includes everything from one-on-one reading with elementary school students to tutoring adults in basic reading skills. The organization's Web site was an integral piece of that successful outreach. However, in 2008, the team at Open Books wanted to streamline its marketing capabilities as well as more effectively spread the message of what every reader--not just those in the Chicago area--can do to combat illiteracy.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.