Marriage of Necessity: Integrating PR & Marketing to Survive Turbulent Times

Communications--and business in general--is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing

number of social media platforms. It's certainly a time of transition, and it's created an opportunity for PR execs to take the lead in helping their companies and clients

navigate the new challenges surrounding stakeholder outreach and engagement.