Marriage of Necessity: Integrating PR & Marketing to Survive Turbulent Times


Communications--and business in general--is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It's certainly a time of transition, and it's created an opportunity for PR execs to take the lead in helping their companies and clients navigate the new challenges surrounding stakeholder outreach and engagement.

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