2008 PR News Platinum PR Issue Winner: Small PR Firm of the Year


The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV commercial to an event that landed a flock of pink flamingos around the windy city, the following winner confirms that the PR profession has indeed stepped out from the shadows to take a front-and-center role in delivering business results to their own organizations, and to their clients. Below is the winner of the 2008 PR News Platinum PR award for small PR firm of the year.

Makovsky + Company

2007 was a banner year for Makovsky + Company thanks to, among other efforts, its executives' contribution of intellectual property to the PR profession. From sponsoring a national research study and producing nine white papers to launching a blog focused on the digital revolution, the agency proved to be a thought leader to both its clients and its industry peers. This thought leadership helped contribute to a 25% jump in revenue over 2006.

Foresight is 20/20

Makovsky + Company supplemented its financial performance with new practices areas--Online Fluency, and Branding + Visual Communications--as well as by hosting breakfast seminars on "Global Reputation and the Digital Future," which featured Jeff Cole, director of USC Annenberg's Center for Digital Excellence.

Buying What They're Selling

Among the new accounts won by the agency in 2007 were American Express, Abbott Laboratories and Diageo. Perhaps more important, though, are the endorsements from long-standing clients like ATM Corp., Charles Schwab and Booz Allen Hamilton. According to Michael Bulger, director of Public Relations for Booz Allen Hamilton, "The Makovsky team has played a critical role n both strategy and execution, and our superior results are a testament to this strong partnership."

Warschawski

Since being founded in 1996, Warschawski has enjoyed year-over-year bottom-line revenue growth. But, beyond the bottom line, the firm invests in its talent to maintain its prestige and commitment to clients--so much so, that in 2007, each of its 17 employees received a raise or promotion. Additionally, the entire staff benefits from robust professional development and mentoring programs to enhance individual--and agency-wide--expertise.

We All Scream for Ice Cream

This robust expertise contributed to several new account wins in 2007, among them the Country of Norway, United States Tennis Association and MaggieMoo's. The latter client benefited from a campaign that increased the Ice Cream brand's visibility via Super Saturday, a star-studded, invitation-only event that was hosted by designer Donna Karan.

Thanks to the event and its related media outreach, traffic to MaggieMoo's Web site increased by 20%, and the company received feature coverage in national magazines including InStyle and Star.

Running for Cover(age)

Another of Warschawski's premiere clients, the Athlete's Foot, commends the agency for the successful execution of the company's 2007 back-to-school promotion.

According to Lori Hall, director of Retail Marketing for the Athlete's Foot, "Bar none, Warschawski is the best PR firm I've ever worked with--great strategy, exceptional execution, incredibly responsive, thoroughly committed. And, most importantly, you total 11136 drwxrwxr-x 24 1001 1004 4096 Jun 30 12:28 . drwxrwxr-x 63 1001 root 4096 Jul 1 18:10 .. -rwxrwxr-x 1 1001 1001 1279 Aug 7 2014 .htaccess drwxrwxrwx 36 1001 1001 20480 Jun 3 08:18 Assets -rw-r--r-- 1 root root 85 Oct 6 2014 BingSiteAuth.xml drwxr-xr-x 2 1001 1001 4096 Oct 26 2012 agenda drwxrwxr-x 17 1001 1001 4096 Apr 24 2014 assets -rwxrwxr-x 1 1001 1001 0 Feb 29 2012 blank.html drwxr-xr-x 2 1001 1001 4096 Oct 26 2012 categories -rw-r--r-- 1 1001 1001 119 Feb 20 2014 crossdomain.xml -rwxrwxrwx 1 1001 1001 9255020 Aug 7 2014 debug.log drwxrwxr-x 2 1001 1001 4096 Feb 24 2013 dev -rw-r--r-- 1 root root 53 Jan 5 10:51 google31f8992ac11f669f.html -rw-r--r-- 1 root root 53 Mar 19 16:47 googlea74f7f104cb936b4.html -rw-r--r-- 1 1001 1001 6367 Jan 8 2014 header-content.php drwxrwxrwx 59 1001 1001 12288 Jun 19 14:00 images drwxrwxrwx 2 1001 1001 4096 Jun 26 14:18 import drwxrwxr-x 3 1001 1001 4096 Jan 11 2013 includes -r--r--r-- 1 1001 1001 395 Aug 2 2012 index.php -rw-r--r-- 1 1001 1001 316 Feb 22 2013 info.php drwxrwxr-x 3 1001 1001 4096 Apr 2 2012 js -rw-r--r-- 1 root root 4223 Apr 6 12:27 last60.txt -rw-r--r-- 1 1001 1001 19929 Jan 18 2013 license.txt drwxrwxr-x 7 1001 1001 4096 Aug 21 2013 livepages drwxrwxr-x 3 1001 1001 4096 Feb 15 2012 nbproject drwxr-xr-x 2 1001 1001 4096 Oct 15 2012 pdf drwxr-xr-x 2 1001 1001 4096 Jun 21 2013 pdfs -rwxrwxr-x 1 1001 1001 31721 Sep 18 2012 phpminiadmin.php -rw-r--r-- 1 1001 1001 13829 May 26 15:28 pr-ff-widget.html -rw-r--r-- 1 1001 1001 16873 Jun 30 13:05 pr-firm-finder-widget.html -rw-r--r-- 1 root root 295362 Sep 30 2014 pr_sitemap.old.xml -rw-r--r-- 1 root root 1393270 Apr 23 14:49 pr_sitemap.xml drwxr-xr-x 2 1001 1001 4096 Jan 30 2013 pressrelease drwxr-xr-x 5 1001 1001 4096 Feb 21 2014 prnewsblog -rw-r--r-- 1 1001 1001 7128 Jul 18 2013 readme.html drwxr-xr-x 3 1001 1001 4096 Jan 7 2013 registered drwxrwxr-x 3 1001 1001 4096 Dec 4 2013 scripts drwxr-xr-x 4 1001 1001 4096 Oct 15 2012 speakers -rwxrwxr-x 1 1001 1001 1693 Apr 10 2012 testcart.html -rwxrwxr-x 1 1001 1001 1602 Apr 11 2012 testcart.php -rw-r--r-- 1 1001 1001 170 Feb 22 2013 unsubscribe.php drwxr-xr-x 3 1001 1001 4096 Feb 12 2013 winners -rw-r--r-- 1 1001 1001 4616 Jan 21 2013 wp-activate.php drwxr-xr-x 9 1001 1001 4096 Jun 13 2014 wp-admin -r--r--r-- 1 1001 1001 1354 Aug 2 2012 wp-app.php -r--r--r-- 1 1001 1001 271 Aug 2 2012 wp-blog-header.php -rw-r--r-- 1 1001 1001 3513 Jul 16 2013 wp-comments-post.php -rwxrwxr-x 1 1001 1001 3177 Aug 2 2012 wp-config-sample.php -rwxrwxrwx 1 1001 1001 3641 Mar 11 16:19 wp-config.php drwxrwxr-x 11 1001 1004 4096 Aug 7 2014 wp-content -rw-r--r-- 1 1001 1001 2718 Mar 6 11:04 wp-cron.php drwxr-xr-x 10 1001 1001 4096 Apr 13 13:48 wp-includes -r--r--r-- 1 1001 1001 1997 Aug 2 2012 wp-links-opml.php -rw-r--r-- 1 1001 1001 2486 Aug 11 2014 wp-load.php -rw-r--r-- 1 1001 1001 29751 Jul 23 2013 wp-login.php -rw-r--r-- 1 1001 1001 7715 Mar 3 2013 wp-mail.php -r--r--r-- 1 1001 1001 413 Sep 19 2011 wp-pass.php -r--r--r-- 1 1001 1001 334 Dec 9 2010 wp-register.php -rw-r--r-- 1 1001 1001 9916 Feb 13 2013 wp-settings - Copy.php -rw-r--r-- 1 1001 1001 9990 Feb 21 2013 wp-settings.php -rw-r--r-- 1 1001 1001 22135 May 15 2013 wp-signup.php -rw-r--r-- 1 1001 1001 3692 May 8 2013 wp-trackback.php -rw-r--r-- 1 1001 1001 2722 Mar 3 2013 xmlrpc.php results."


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