2008 PR News Platinum PR Issue Winner: Larger PR Agency of the Year

The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV commercial to an event that landed a flock of pink flamingos around the windy city, the following winner confirms that the PR profession has indeed stepped out from the shadows to take a front-and-center role in delivering business results to their own organizations, and to their clients. Below is the winner of the 2008 PR News Platinum PR award for larger PR agency of the year.

Weber Shandwick

2007 marked the best year in Weber Shandwick's history, thanks in large part to the agency's ability to make a successful push toward being a more global business. With multinational clients including Unilever, Mastercard Worldwide and Pfizer, the agency experienced double-digit growth across all regions.

Talent Show

High-profile clients weren't the only contributors to Weber Shandwick's success. Its attention to recruiting and retaining top talent has kept its staff strong in spite of the turbulent economy. What's more, the agency capitalizes on its global network through its global exchange program, in which employees have the opportunity to work in a different office for up to six months, thus expanding their skill sets and introducing them to new parts of the world. This program facilitates the Weber Shandwick's collaborative culture and expansion to new markets.

Doing Well by Doing Good

Staying with the firm's focus on cultivating leadership, its "making a difference" internal awards program encourages employees to contribute their time and expertise to nonprofit organizations worldwide. In 2008, Shandwick's U.S. offices were even awarded the prestigious "Green Certification" (ISO 14001) following a review of its environmental management processes. This accolade, combined with a roster of well-serviced clients and a stellar talent development program, makes the agency tough to beat year after year. �

Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference


Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.