Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) "Google never forgets..." -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today will use a search engine to look something up. So the question of what Google means for your reputation is an important one. If someone criticizes you on an obscure blog, many PR professionals will not care until it starts climbing up into the first three or four pages of Google search results.

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