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PR Insider: Media Tours for Your Clients

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients. | MORE »

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PR Insider: Learning Effective Communications from Military Practices

Civilian organizations and corporate brands can learn helpful tips from military communications practices. | MORE »

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PR Insider: How to Reach Reporters Outside the Newsroom

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.  | MORE »

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PR Insider: The Do’s and Don’ts of Securing a PR Internship

Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.  | MORE »

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PR Insider: Relevance – The Key to a Successful PR Campaign

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.  | MORE »

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PR Insider: Media Training – What You Need to Know and When

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media. | MORE »

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PR Insider: How Do You Know When Your Client is Ready for Social Media?

When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting. | MORE »

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PR Insider: Trusted Content and SEO

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly. | MORE »

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PR Insider: Creating a Synchronized Communications Team

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals. | MORE »

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PR Insider: Winning Strategies in Public Perception

Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public. | MORE »

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