Favored Candidates

The economic boom has sparked job opportunities galore for entrepreneurial PR practitioners. But the bottom line in today's market is this: If you want the plum jobs, you've
gotta know how to read a balance sheet. Ben Long, president of Travaille Executive Search, offered this and other insights into the current job market at a PRSA workshop held in
Washington D.C. last week. Here's more skinny on what today's employers are looking for: