Ezines: Targeted Text, But No Visual Candy

Epubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update your investors, your employees or your media contacts, in many cases an epub can do it better. If, for example, your company's bi-monthly investor newsletter comes out right before a plunge in the stock market, you've missed the boat. But an electronic newsletter can be modified to communicate how the dip affects the company - and you don't have to wait for the next print run to get your message out.