Exploring the Health Literacy Gap

Despite an enormous investment in health education campaigns, studies find that many important messages concerning health promotion and disease prevention are not sinking in.
Although numerous government agencies, public health groups and company-sponsored programs have filled the airwaves with clear-cut messages about such important factors as regular
physical activity, healthy weight, good nutrition, smoking cessation and the need for regular health screenings, many people are simply not taking these steps even though they
might help them live longer.