Exclusive: PR News/BurrellesLuce Survey: You Love Them, But What Do You Do With Clips Once You Get Them?

Although showing the boss press clips (preferably favorable ones) is an easy way to demonstrate PR's value, just 3% of PR execs forward them to senior management,
according to a recent survey sponsored by PR News and media-monitoring-services firm BurrellesLuce(Livingston, N.J.).