Environmentalists Shift PR Tactics As War, SARS, Grab Headlines

For groups concerned with the well-being of the environment, it can be hard to compete for media coverage with something as dramatic as a war. When the ozone layer and "bunker-
buster" bombs, or most recently SARS, go head-to-head for the headlines, it's easy to guess which story will get the space. Thus, in the months leading up to the latest Mideast
conflict, "green" PR executives made a concerted effort to adjust their tactics.