Environmental Sustainability PR’S Green Thumb

Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska,
environmental concerns were better left to tree huggers and hippies, save for a few half-hearted "green" PR initiatives. Now, 20 years later, CEOs and PR pros alike are catching
wind of the social and financial benefits of environmentally sound corporate innovations, according to the 2005 Arthur D. Little "Innovation High Ground Report."